Rikki Design Lab
Hi, I'm a UX Design Lead
I lead design through ambiguity, turning complex product, business, and organizational constraints into systems customers understand and teams can scale.
Selected Works
Selected case studies coming soon, currently refining narratives around strategy, systems, and outcomes.
Request the full portfolio by email — online portfolio coming soon.
Experience
Building and scaling customer experiences across commerce, payments, and global platforms
For complete work history, visit my LinkedIn profile LinkedIn →
2022 to Now
Amazon
UX Design Lead, Amazon Rewards
Leading UX strategy and product design for Amazon Japan's rewards ecosystem across high traffic shopping surfaces.
- Own rewards CX across product detail pages, cart, checkout, partner point linkage, and customer balance visibility
- Translate complex business logic, financial mechanics, and partner integrations into clear, trustworthy experiences at Amazon scale
- Founded Kizuna Design, an AI enabled workflow program for design teams
2020 to 2022
Foodpanda
UX Design Lead, Subscriptions (APAC) & Head of UX, Japan
Led UX for PandaPro, foodpanda's regional paid membership across APAC, and built the local UX function for foodpanda Japan.
- Owned subscription experiences across value proposition, conversion, onboarding, retention, and market adaptation
- Built foodpanda Japan's UX function and adapted the global marketplace for Japanese customers
- Led UX across discovery, ordering, checkout, promotions, and local campaigns
2018 to 2020
Fundbook
Head of Product Design
Led product design for Fundbook's digital M&A platform in Japan, moving a traditionally offline, relationship driven business into a clearer digital experience.
- Owned the product experience from early concept to launch
- Translated complex deal workflows into user flows, requirements, and interface patterns
- Established the platform's design system foundations
2015 to 2018
Goodpatch
Senior Product Designer
Led product design engagements across Goodpatch's design studio and internal product organization. Partnered with startups and enterprise clients to define MVPs, clarify customer journeys, facilitate design sprints, and turn business goals into web and mobile product experiences.
2012 to 2015
A&S Tokyo
Product Designer
Designed digital products and service experiences for Japanese and international clients, focusing on UX, interface design, localization, and culturally appropriate customer journeys across web and mobile products.
2007 to 2012
Design Studios
Art Director and Designer
Built my foundation in advertising, brand identity, visual systems, and digital communication across studios including Leo Burnett, Stoique Tokyo, and Catbalou.
Writings
Thoughts on design, creativity, and the human experience
Design, Japan
10 things I've learned about product design while working in Japan
Learning from 15 years as Designer in Tokyo
2021-05-25
product design, japan, b2b
The Challenge of Building a Digital Product for a Traditional Japanese M&A Business
How do you validate assumptions when you cannot talk directly to your end users?
2026-02-13
Design, japan, Lifestyle
Fasting and Productivity
Experiments with focus and productivity
2017-08-28
Passion Projects
Personal explorations, side projects, and creative experiments outside client work.
Mentorship
I mentor designers and product partners operating in complex environments, where scope is large, ambiguity is real, and influence matters as much as craft.
1-on-1 Mentorship
Personalized mentorship sessions focused on portfolio reviews, career development, and design skill enhancement. Tailored feedback to help you reach your next milestone.
- Portfolio and narrative refinement
- Scope and career growth
- Interview and loop preparation
Workshop Sessions
Hands on workshops for companies and individual professionals on CX strategy, design systems alignment, and practical AI implementation in design and product workflows.
- Design system architecture
- Integrating AI into design and product processes
- CX frameworks and system level thinking
Community and Advisory
Ongoing advisory support for designers and product partners navigating cross team alignment, scaling challenges, and long term growth in product organizations.
- Org level design challenges
- Cross functional alignment
- Long term career guidance
Industry CX Insights
Advisory conversations focused on incentives, loyalty mechanics, and large scale commerce UX, informed by real production experience across Japan and global markets.
- Global and local CX tradeoffs
- Rewards and loyalty systems
- CX for large Scale retail systems
Partnerships
We partner with design studios and startups to explore ideas, build systems, and shape product experiences together.
Design Studios
Startups
Reading
Books that have shaped my thinking about design, psychology, and creativity
Let's Talk
Available for consulting projects and collaborations
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