Rikki DesignLab

Hi, I'm a UX Design Lead

I design complex products and platforms, helping teams turn ambiguity into clear systems that support growth across products, markets, and users.

Tokyo,--:--:--JSTWeather

Experience

Building and scaling customer experiences across commerce, payments, and global platforms

2022 - Now

Amazon

Sr. UX Design Lead / Ai for UX - Adoption Manager

Own end to end Rewards and Points CX in Japan across shopping and payments surfaces, defining scalable CX frameworks adopted across Amazon’s global rewards infrastructure. Partner closely with product and engineering to drive redeemer growth, reduce CX debt through pattern reuse, and align local needs with long term global scalability. Lead the JP Retail UX GenAI workstream, integrating AI into design and product workflows to improve clarity, speed, and decision quality without replacing human judgment.

2020 - 2022

Foodpanda (Delivery Hero)

Sr. UX Design Lead

Led subscription experience design across five APAC markets, redesigning the PandaPro enrollment journey and improving value clarity. Increased subscription conversion by 30 percent year over year across 15 million users and reduced churn through improved funnel visibility. Built a design team, aiming to localize / culturalize Foodpanda product for Japanese customers.

2018 - 2020

Fundbook

Chief Design Officer / Head of Design

Built and grew the design team, establishing design practices, hiring workflows, and review processes. Led UX for M&A sourcing, matching, valuation, and deal workflows supporting a nationwide advisor network and platform revenue growth.

2017 - 2019

Riキ

Product Design Consultant

Partnered with early stage startups across Japan to run design sprints, shape MVPs, and validate product direction. Conducted discovery, competitive audits, and rapid prototyping across mobility, retail, and AI driven personalization projects.

2015 - 2017

Goodpatch JP

Sr. Product Designer

Led product design for SaaS and mobile applications for international clients entering the Japanese market. Improved localization quality and cultural UX fit through research driven iteration and close collaboration with engineering teams.

2008 - 2015

Various Design Agencies

Product Designer

Led design for a variety of projects between advertising, graphic design and marketing. All the projects happened in Italy and Japan.

Selected Works

Selected case studies coming soon, currently refining narratives around strategy, systems, and outcomes.

Retail Plaform • 2024

Amazon Rewards

Designing large scale customer experience systems across global commerce surfaces, incentives, and platforms.

01 / 05

Coming soon

Mentorship

I mentor designers and product partners operating in complex environments, where scope is large, ambiguity is real, and influence matters as much as craft.

1-on-1 Mentorship

Personalized mentorship sessions focused on portfolio reviews, career development, and design skill enhancement. Tailored feedback to help you reach your next milestone.

Portfolio and narrative refinement
Scope and career growth
Interview and loop preparation

Workshop Sessions

Hands on workshops for companies and individual professionals on CX strategy, design systems alignment, and practical AI implementation in design and product workflows.

Design system architecture
Integrating AI into design and product processes
CX frameworks and system level thinking

Community and Advisory

Ongoing advisory support for designers and product partners navigating cross team alignment, scaling challenges, and long term growth in product organizations.

Org level design challenges
Cross functional alignment
Long term career guidance

Industry CX Insights

Advisory conversations focused on incentives, loyalty mechanics, and large scale commerce UX, informed by real production experience across Japan and global markets.